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Gale Business: DemographicsNow

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Gale Business: DemographicsNow combines business reporting, psychographic tools, and geo-mapping into one comprehensive platform. Demographic, company, and residential data sets covering more than 24 million US businesses and 206 million US customers are easily accessed, customized, and shared as tables, charts, lists, or maps. Data set sources include the US Census, Simmons, Experian, Dun & Bradstreet, and Mosaic Lifestyles. Using Google mapping technology, users can quickly create unique locations, drive-time maps, and data visualizations for business insights, market research, and advertising plans. DemographicsNow would be a dynamic resource for entrepreneurs, small business owners, and undergraduate business students.

Affiliations: Pepperdine University, Malibu, California, Email: kristin.peace@pepperdine.edu

Publication date: July 1, 2023

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