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IBISWorld provides industry or market reports for a wide variety of industries in both consumer and manufacturing and include some more niche industries. Most of the reports are for the US, but they also have content for other countries including Canada, Mexico, UK, China, and more. The database also has some content and tools that would help entrepreneurs and companies. There are many options for modules that institutions can subscribe, but the heart of the database is the US industry reports. The reports cover what is occurring in an industry, projections for the industry outlook, and details on what it is like for businesses in the industry. The interface or search options could use some improvements, but it is a relatively easy database to use especially with the large search box. The resource contains some great content that anyone doing marketing research and entrepreneurs would find it helpful.

Publication date: July 1, 2021

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