@article {McRae:2020:1525-4011:34,
title = "Gale Business: DemographicsNow",
journal = "The Charleston Advisor",
parent_itemid = "infobike://annurev/tca",
publishercode ="annurev",
year = "2020",
volume = "21",
number = "3",
publication date ="2020-01-01T00:00:00",
pages = "34-39",
itemtype = "ARTICLE",
issn = "1525-4011",
eissn = "1525-4003",
url = "https://annurev.publisher.ingentaconnect.com/content/annurev/tca/2020/00000021/00000003/art00011",
doi = "doi:10.5260/chara.21.3.34",
author = "McRae, Jerry",
abstract = "DemographicsNow: Business & People is a comprehensive business tool that provides up-to-date and easy access to an array of geographically aligned demographic data perfect for obtaining insights to develop business plans, marketing strategies, empower decision making, and even grant
applications. Within this database includes navigation of available data and features, including Google and Microsoft integration. DemographicsNow offers 2017 Experian Demographics, and 2021 Projections Mosaic Segmentation, Consumer Expenditure, and Survey Results. In addition to that, one
can search through D&B Full Business Directory, the U.S. Census, and Traffic Counts. This database has a simple interface: one-, three-, and five-mile demographic reports in minutes, drive time support, heat mapping support, precise reporting, and more.",
}