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SimplyAnaltyics contains data on people and businesses. It goes into demographics, psychographics, and people’s behaviors and activities. It allows users to find out what the people are like in a location. There are optional data packages available for purchase with data from sources like Simmons, Mediamark Research, and Claritas. It also includes company information, and institutions can also purchase Dun & Bradstreet companies as an add-on. The interface is complex because it offers several ways to view the data. However, it does its best to make it as easy as possible to search and select what users may want to do. This database will benefit those doing business research like students or faculty or others like entrepreneurs doing a market analysis.

Publication date: October 1, 2018

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