@article {Silver:2017:1525-4011:43,
title = "Simmons OneView",
journal = "The Charleston Advisor",
parent_itemid = "infobike://annurev/tca",
publishercode ="annurev",
year = "2017",
volume = "18",
number = "3",
publication date ="2017-01-01T00:00:00",
pages = "43-46",
itemtype = "ARTICLE",
issn = "1525-4011",
eissn = "1525-4003",
url = "https://annurev.publisher.ingentaconnect.com/content/annurev/tca/2017/00000018/00000003/art00012",
doi = "doi:10.5260/chara.18.3.43",
author = "Silver, Breezy",
abstract = "Simmons OneView is a resource that allows users to research consumer behavior, demographics, psychographics, and media information. The interface is challenging for users, the data is older, and it is not cheap to subscribe. However, the content and ability to manipulate the data is
valuable to researchers. This database would be appropriate for students and faculty needing consumer research.",
}