@article {Wu:2013:1525-4011:44, title = "PrivCo", journal = "The Charleston Advisor", parent_itemid = "infobike://annurev/tca", publishercode ="annurev", year = "2013", volume = "14", number = "3", publication date ="2013-01-01T00:00:00", pages = "44-46", itemtype = "ARTICLE", issn = "1525-4011", eissn = "1525-4003", url = "https://annurev.publisher.ingentaconnect.com/content/annurev/tca/2013/00000014/00000003/art00014", doi = "doi:10.5260/chara.14.3.44", author = "Wu, Kerry", abstract = "PrivCo http://www.privco.com> is a unique database with in-depth information on private companies and private market investors. It excels in providing private company financial data that are usually elusive to the public. Company reports in PrivCo often include not only hard data, but also value-added content such as expert analysis on business models and growth strategies. The quality and quantity of PrivCos data are unmatched in the current market. Information on small, local firms is sometimes limited or not available. If a target company is not listed, unless its a very small one, PrivCo strives to generate a report within 48 hours based on information already in their pipeline. This custom research service is free to subscribers.The database is easy to navigate. Its a simple Web site where users can search for a company by key word, generate a list of companies based on multiple criteria, and export information to Excel or PDF. The license for libraries is fairly reasonable, allowing for both unlimited remote access for authenticated users and onsite access for public patrons. Pricing is flexible with several options: one-time purchase of a single company report, site-wide access for individual users, and IP-based institutional access by FTE.", }