@article {Sokoloff:2013:1525-4011:26,
title = "Local Market Audience Analyst",
journal = "The Charleston Advisor",
parent_itemid = "infobike://annurev/tca",
publishercode ="annurev",
year = "2013",
volume = "14",
number = "3",
publication date ="2013-01-01T00:00:00",
pages = "26-30",
itemtype = "ARTICLE",
issn = "1525-4011",
eissn = "1525-4003",
url = "https://annurev.publisher.ingentaconnect.com/content/annurev/tca/2013/00000014/00000003/art00010",
doi = "doi:10.5260/chara.14.3.26",
author = "Sokoloff, Jason and Hedrick, Amanda",
abstract = "Local Market Audience Analyst provides a genuinely unique collection of market research data that highlights the demographic composition, psychographic trends, and consumer lifestyle and behavior of specific local geographic regions. The database presents information in a series of
static reports that are accessible through a sometimes-confusing menu-selection interface. While the raw information has real value to market researchers, the limitations of the primitive user interface inadvertently challenge researchers to effectively search and explore the full capabilities
of the data.",
}