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BrainPOP is a subscription-based Web site with animated videos and curriculum-based content for K-12 classroom activities. The intended audience is K-12 teachers and students for use in their classrooms, ESL teachers and students, school and public libraries, and homeschoolers. For academic institutions with teacher education programs, BrainPOP provides exceptional curriculum materials. Every resource, BrainPOP, BrainPOP Jr., and BrainPOP ESL, includes effective pedagogical examples of how teachers can provide instruction for diverse learners. The videos and accompanying resources are aligned with Common Core standards and State Standards and cover a wide-range of curricular areas. Although the content is flash-based and more useful for elementary and middle school grades than it is for high school students, BrainPOP is proven to be useful in classrooms and offers an innovative way for pre-service teachers in education programs to have quick and easy access to a variety of curriculum materials. The various pricing options accurately reflect and address the large and differing audience for this subscription-based Web site and subsequently increase accessibility.

Publication date: July 1, 2012

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