@article {Sokoloff:2012:1525-4011:10, title = "Business Analyst Online", journal = "The Charleston Advisor", parent_itemid = "infobike://annurev/tca", publishercode ="annurev", year = "2012", volume = "13", number = "3", publication date ="2012-01-01T00:00:00", pages = "10-14", itemtype = "ARTICLE", issn = "1525-4011", eissn = "1525-4003", url = "https://annurev.publisher.ingentaconnect.com/content/annurev/tca/2012/00000013/00000003/art00005", doi = "doi:10.5260/chara.13.3.10", author = "Sokoloff, Jason and Hedrick, Amanda", abstract = "Business Analyst Online (BAO) is a multifaceted, dynamic, Web-based mapping tool and market research source that provides demographics, economics, and business statistics of U.S. geographies. The database offers users the ability to define locations precisely and generate reports on consumer spending, socioeconomic characteristics, business locations, and motor vehicle traffic volume. While laden with a variety of practical tools and advanced functionality, BAO's intricacies and interface can be difficult to navigate leaving inexperienced users potentially unaware of some of the database's most advanced and powerful features.", }