Comparative Review of IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, and Mintel Global Market Navigator
Abstract
Business students must be prepared for the ever more globalized arena in which they will work, and their coursework requires them to look at international industries, companies, and brands. Libraries that serve business programs may need to add resources to support this need, but doing so at an affordable price can be a challenge. This review examines three moderately-priced sources of international industry reports: IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, and Mintel Global Market Navigator.
Business students must be prepared for the ever more globalized arena in which they will work, and their coursework requires them to look at international industries, companies, and brands. Libraries that serve business programs may need to add resources to support this need, but doing so at an affordable price can be a challenge. This review examines three moderately-priced sources of international industry reports: IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, and Mintel Global Market Navigator.
Publication date: 01 October 2011
Receive new issue alert- Access Key
- Free content
- Partial Free content
- New content
- Open access content
- Partial Open access content
- Subscribed content
- Partial Subscribed content
- Free trial content